So much goodness in here. Nick's distinction between the advertising market and the industry, Kathy's point about measurement and incentives and Ged's point about definition creep are all excellent points. The distinction between the market and the industry really matters and certainly contributes to the self-delusion.
So much goodness in here. Nick's distinction between the advertising market and the industry, Kathy's point about measurement and incentives and Ged's point about definition creep are all excellent points. The distinction between the market and the industry really matters and certainly contributes to the self-delusion.