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Why we need The Static in our industry
Our industry didn't just walk away from printed products; it walked away from committing to ideas and words worth printing. What an opportunity!
Jul 2
•
Omar Oakes
5
4
1
You can't regulate what you can't live without
Facebook, Instagram and YouTube have made themselves too embedded to ban and too profitable to fear real regulation.
Jun 16
•
Omar Oakes
4
7
2
Where is the outcry over Publicis buying LiveRamp?
Publicis just bought the switchboard that its rivals depend on. The silence that followed tells you everything about where advertising has ended up.
May 19
•
Omar Oakes
Stories That Matter: Why one in four WPP shareholders aren't convinced
The case for giving Cindy Rose a pay raise — rejected by a quarter of WPP shareholders — matters because of the divisions we now see within and between…
May 12
•
Omar Oakes
1
1
Stories That Matter: Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon.
May 5
•
Omar Oakes
3
5
1
Stories That Matter: AI in media planning - the race nobody wins
Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it's one the industry has…
Apr 28
•
Omar Oakes
8
5
3
Stories That Matter: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells you…
Apr 21
•
Omar Oakes
3
1
Ad-verse Reads: 'Adland’s Progressive Gaze' by Steve Harrison
A brave, necessary, and ultimately incomplete corrective.
Mar 26
•
Omar Oakes
15
3
2
If the UK’s online advertising can’t police itself, who will?
IAB Sweden kicked Meta out. The UK gave it a Gold Standard certificate. The gap between those two decisions is where you'll find everything wrong with…
Mar 17
•
Omar Oakes
19
1
2
You're not just buying Netflix inventory. You're building their walls
Netflix is doubling its ad revenue while quietly throttling the creators who built its audiences. And advertisers are funding both sides of it.
Mar 10
•
Omar Oakes
3
YouTube has conquered the TV set. That still doesn't make it television
Stories That Matter: More than half of in-home YouTube viewing happens on TV screens, but UK data shows that how it's watched on the big screen is…
Feb 24
•
Omar Oakes
6
Interview: Why public screens still matter in a private-feed world
From DOOH growth to attention metrics, out-of-home has the numbers. What it lacks is advocacy, coherence, and a shared story — a gap laid bare in my…
Jan 15
•
Omar Oakes
4
1
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