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Stories That Matter: Why one in four WPP shareholders aren't convinced
The case for giving Cindy Rose a pay raise — rejected by a quarter of WPP shareholders — matters because of the divisions we now see within and between…
May 12
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Omar Oakes
1
Reactions to 'Advertising has reached self-delusion' (and my response)
A few thoughts on the reaction to last week’s piece.
May 11
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Omar Oakes
4
1
3
Stories That Matter: Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon.
May 5
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Omar Oakes
2
5
1
April 2026
Stories That Matter: AI in media planning - the race nobody wins
Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it's one the industry has…
Apr 28
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Omar Oakes
8
5
3
Stories That Matter: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells you…
Apr 21
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Omar Oakes
3
1
What is your content actually worth when the AI crawlers come for it?
There is one question every media executive is avoiding right now. Even if the AI companies are already answering it on their behalf.
Apr 14
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Omar Oakes
1
I’m doing my thinking about AI in public. You should hold me to it.
I got into an argument. Then I made it a podcast (not least because most takes about AI are terrible...)
Apr 13
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Omar Oakes
4
1
March 2026
Ad-verse Reads: 'Adland’s Progressive Gaze' by Steve Harrison
A brave, necessary, and ultimately incomplete corrective.
Mar 26
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Omar Oakes
15
3
2
Brittish Broadcasting Corporation: what the BBC is trying to tell you by going full-on Google
The BBC’s next director general has never run a broadcaster, commissioned a programme, or worked a day at the Corporation. That’s the point.
Mar 24
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Omar Oakes
3
1
If the UK’s online advertising can’t police itself, who will?
IAB Sweden kicked Meta out. The UK gave it a Gold Standard certificate. The gap between those two decisions is where you'll find everything wrong with…
Mar 17
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Omar Oakes
19
1
2
You're not just buying Netflix inventory. You're building their walls
Netflix is doubling its ad revenue while quietly throttling the creators who built its audiences. And advertisers are funding both sides of it.
Mar 10
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Omar Oakes
3
Trump’s attack on Iran isn’t ‘wag the dog’. It’s so much worse than that.
The Iran strikes aren't a distraction from the Epstein Files. They're part of a content strategy that is rewarded in the age of social media.
Mar 3
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Omar Oakes
4
1
1
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