Why we need The Static in our industry

Our industry didn't just walk away from printed products; it walked away from committing to ideas and words worth printing. What an opportunity!

7 hrs ago • Omar Oakes

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June 2026

Who cares about content?

Six uncomfortable truths from a panel that tried to answer that question.

Jun 30 • Omar Oakes

You can't regulate what you can't live without

Facebook, Instagram and YouTube have made themselves too embedded to ban and too profitable to fear real regulation.

Jun 16 • Omar Oakes

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May 2026

Where is the outcry over Publicis buying LiveRamp?

Publicis just bought the switchboard that its rivals depend on. The silence that followed tells you everything about where advertising has ended up.

May 19 • Omar Oakes

Stories That Matter: Why one in four WPP shareholders aren't convinced

The case for giving Cindy Rose a pay raise — rejected by a quarter of WPP shareholders — matters because of the divisions we now see within and between…

May 12 • Omar Oakes

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Reactions to 'Advertising has reached self-delusion' (and my response)

A few thoughts on the reaction to last week’s piece.

May 11 • Omar Oakes

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Stories That Matter: Advertising has reached peak self-delusion

The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon.

May 5 • Omar Oakes

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April 2026

Stories That Matter: AI in media planning - the race nobody wins

Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it's one the industry has…

Apr 28 • Omar Oakes

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Stories That Matter: A culture war against mainstream media

America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells you…

Apr 21 • Omar Oakes

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What is your content actually worth when the AI crawlers come for it?

There is one question every media executive is avoiding right now. Even if the AI companies are already answering it on their behalf.

Apr 14 • Omar Oakes

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I’m doing my thinking about AI in public. You should hold me to it.

I got into an argument. Then I made it a podcast (not least because most takes about AI are terrible...)

Apr 13 • Omar Oakes

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March 2026

Ad-verse Reads: 'Adland’s Progressive Gaze' by Steve Harrison

A brave, necessary, and ultimately incomplete corrective.

Mar 26 • Omar Oakes

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